Vision: to be a top domestic commodity manufacturer in china.

Mission: to provide high quality daily necessities to each family and improve the quality of life.

Values: people-oriented, quality first, create value, self achievement.

Self: positive, studious; Yanyilvji, to love others.

Core idea：

Work philosophy: I am the root of everything

Quality philosophy: quality is the life of enterprises, love life, like the maintenance of our quality

Business philosophy: integrity, pragmatic, dedicated professional

Sales philosophy: wholeheartedly, to create value for customers

Life philosophy: to be strict, tolerant of people

Promotion philosophy: moral first, only performance is lift

Competition philosophy: there is no best, only better

Management concept: team work, common progress, innovation, knowledge, never give up

Our work standards：

System first, strictly adhere to the process;

Step in unison and make progress together;

Innovation, knowledge, continuous improvement;

Keep faith and never give up.